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Boston Consulting Group has been hired by MobileFirst, an alliance of four cellular operators in India, to draw up a road map for its growth in domestic as well as international markets.
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| Consulting-Times E-zine
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BPL Mobile President and Chief Executive Officer Mr Fausto B. Cardoso said that BCG had been asked to deliver its report within two-three months. He stressed that it had not been asked to plan the groundwork for mergers among the four operators.
MobileFirst consists of BPL Mobile, Escotel, RPG Cellular and Spice Telecom as alliance partners, while it has a strategic alliance with Hutch and Idea Cellular.
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