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Deutsche Bank awarded Top US Corporate Career Website in the US.
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| Consulting-Times E-zine
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Consultancies' career website among top 30 in the US
In its second year, the Top Employer Web Benchmark analyses and benchmarks 102 corporate career websites of US' most active and attractive employers based on the target group's expectations.
1,831 top students and recent graduates from all across US stated their preferences and priorities – revealing US' best corporate career websites.
The winner is Deutsche Bank, followed by Microsoft, The Boston Consulting Group, Merrill Lynch, and Accenture.
The Top 30 Corporate Career Websites 2007 in the US
1. Deutsche Bank
2. Microsoft
3. BCG
4. Merrill Lynch
5. Accenture
6. Charles Schwab
7. UBS
8. Booz Allen Hamilton
9. Intel
10. Bertelsmann
11. McKinsey&Co;
12. Credit Suisse
13. Goldman Sachs
14. Philips
15. Bi Lilly
16. Citigroup
17. Bank of America
18. Procter & Gamble
19. Bain & Company
20. Raytheon
21. Merck
22. Novartis
23. Deloitte
24. DaimlerChrysler
25. Dell
26. JPMorganChase
27. 3M
28. Capgemini
29. American Express
30. Ernst & Young
The top 30 ranking shows the fast development of corporate career websites – almost half of the companies in the list have re-launched their websites. The examples of Merrill Lynch, climbing 33 positions to rank 4, Charles Schwab, climbing amazing 71 positions to rank 6, and others illustrate the great effect of re-launches.
On the other hand, companies like this year's winner Deutsche Bank, Microsoft, Accenture, or UBS prove that continuous work on the career website is awarded by staying on top.
According to the authors of the report, firms belonging to the auditing and accounting industry such as PricewaterhouseCoopers, Deloitte and Ernst & Young are ranked in the top as they are competing for the same talent. To sharpen every step of the recruitment process is the key to their success. The same applies to the investment banks performing well in the UK and in an international arena and competing with the top management consultant firms for the top talent.
To find out what it takes to create a corporate career website that taps the full potential of targeted communication with top talents, Potentialpark Communications, a communication research firm, conducted a study among 1,831 students and recent graduates from all across US.
The participants defined the criteria for the best corporate career website and stated their importance. Based on the results, Potentialpark audited 100 corporate career websites of companies actively recruiting in US to find out which companies caters best to the job seekers' demands and preferences.
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