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A new report from Booz Allen Hamilton shows that many sales & marketing executives at Fortune 1000 companies are disappointed by the ROI on their CRM initiatives.
The report suggests three problems that firms encounter when implementing CRM:
* plan is too technology-focused
* plan has only vague end-goals and customer segmentation
* companies fail to bring key organisational elements and processes to the CRM strategy
The entire report is available for download from:
http://extfile.bah.com/livelink/livelink/101260/?func=doc.Fetch&nodeid;=101260
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| Consulting-Times E-zine
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