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  Minority students at the undergraduate and MBA levels have ranked McKinsey 8th in the Top 50 Diversity Employers Survey for 2004.
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“Employers that have gained recognition for their commitment to diversity are viewed as employers of choice for both minority and non-minority students because they are generally more progressive and people oriented,” said Claudia Tattanelli, CEO of Universum Communications, the firm which conducted the survey.

Earlier this year, nearly 6,990 minority students at the undergraduate and MBA levels studying at 61 universities across the US participated in The Universum Survey — American Diversity Edition 2004 — a quantitative survey monitoring their career expectations and employment preferences.

The results of the survey determined the ranking of the top 50 preferred employers. The top five on the list are 1. BMW, 2. Coca-Cola, 3. Citigroup, 4. Microsoft, and 5. IBM. PricewaterhouseCoopers is ranked 10th, followed by Deloitte & Touche and Ernst & Young. KPMG is 27th, Bain & Company is at 28. Accenture comes in at 33, followed by The Boston Consulting Group and Booz-Allen Hamilton is ranked 37th.

According to the diversity survey, the best way for employers to attract minority students is by offering them internships and scholarships while also becoming their mentors. All of these initiatives have positive effects both on attracting minority student to their companies and on influencing the people minority students talk to about their experiences.
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