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A Chinese version of the Wharton School’s online business analysis and research journal, [email protected], will be launched to reach management leaders in China as well as Chinese-reading populations worldwide.
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| Consulting-Times E-zine
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In addition, [email protected] and The Boston Consulting Group have entered a partnership to create four special reports on China.
The Chinese version of [email protected], which will be launched in early 2005, will provide articles and research papers in its database from existing [email protected] content as well as articles uniquely created for the new version. This will be the fourth language in which [email protected] publishes content. In addition to English, it currently publishes in Spanish and Portuguese in collaboration with Universia.net.
Prior to the launch of the Chinese version, four BCG/[email protected] China Reports will be published by [email protected] in English and Chinese. Topics include how China affects the global supply chain, the risks of doing business in China, and a look at global multinational corporations in China. The first report, titled “China and the New Rules for Global Business,” focuses on strategic and operational questions. It includes articles about opportunities and threats that global firms face in China; an analysis of how sourcing production in China compares with the rest of the world; and the challenges that big banks face in China, among other topics. The report can be read at: http://knowledge.wharton.upenn.edu/index.cfm?fa=SpecialSection&specialId;=19
The announcements coincides with [email protected]'s fifth anniversary. Since it was launched in May 1999, [email protected] has grown to over 342,000 subscribers in 189 countries. Subscriptions are increasing at a rate of 6,000 to 8,000 a month.
Mukul Pandya, director and editor of [email protected], stated, “This is the right time for [email protected] to focus on China. Companies all around the world are looking for credible business insights about that country, while Chinese firms are exploring ways to expand globally. This endeavor will address both those needs.”
Wharton alumnus Hal Sirkin, a senior vice president at BCG and leader of the firm's Operations Practice, added that for many companies, China has risen to the top of the management agenda. “Today, in many industries, operating in China is no longer just an option to consider – it is an imperative if they are to remain competitive. Companies need to move quickly, yet many questions and risks remain. We are thrilled to work together with Wharton on this important effort.”
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