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The Philippines is to engage in a promotion program in the US aimed at presenting the country as Southeast Asia’s IT hub.
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The country presently ranks sixth in A.T. Kearney’s overall 2004 offshore location attractiveness index and is the fourth choice location in Asia, preceded by India, China and Malaysia.
In a coordinated effort between the Philippine government and the Philippine Long Distance Telephone Co. (PLDT), the company will establish a marketing office in the US to promote the country’s outsourcing services, which include call centers, application systems and software development, animation, medical transcription, engineering and architectural design, and BPO services.
Aside from English proficiency and affinity to American culture the Philippines offers other advantages. In other recent survey the country was ranked among the lowest operational cost location in a recent survey of over 100 world cities. Infrastructure in Metro Manila and newly opened IT locations such as Cebu are superior relative to India and China.
Trade Secretary Cesar Purisima has stated that he expects in the next five years the Philippines to be able to attract 50% of the worldwide call-centre business.
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