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  Jack Welch will write Winning, which his publishers are describing as the “ultimate business how-to book”.
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The respected business leader and former CEO of General Electric will partner with Suzy Wetlaufer, the former editor-in-chief of the Harvard Business Review, to explore the changes of recent times and the new economic realities and identify the central, immutable principals of doing business right and doing it well. The book is expected to be available in early 2005.

“Winning is a book for the people in business who sweat, get their nails dirty, hire, fire, make hard decisions, and pay the price when those decisions are wrong,” said Welch. “I see this book as a handbook for people in the trenches, turning their companies and the economy around, not just today, but for years to come. I think it will be useful for people just starting their careers or their own businesses to seasoned managers running multi-billion dollar enterprises. I've learned an enormous amount about what works and what doesn't work throughout my career and I'm very excited about sharing it in Winning.”

After retiring from GE, Mr. Welch published his autobiography, “Jack – Straight from the Gut,” a #1 New York Times and international best seller. On January 20, 2004, the Financial Times named him one of the three most admired business leaders in the world today.

Suzy Wetlaufer is the former editor-in-chief of the Harvard Business Review, where she worked from 1995 to 2002. Before joining the Review, Ms. Wetlaufer was a management consultant with Bain & Company and a newspaper journalist.
 
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