Mindshare Worldwide, the global media agency network, has released research showing changes to the media and business landscape since Twitter’s first tweet was sent eight years ago.
The research shows the stark differences in the way that news and information are shared, driven by social media and the internet. When Twitter launched, citizen journalism was growing as a trend, whereas last week robo-journalism was mooted by the LA Times, with an algorithm-based story on a recent earthquake.
- 2006: Jack Dorsey, co-founder of Twitter, sent the first ever tweet (“just setting up my twttr”).
- 2014: More than 300 billion tweets have been sent to date.
- 2006: Blockbuster is valued at $500 million.
- 2014: Blockbuster is bankrupt and three-fifths of Britain’s video, video games and music sales are now derived from the internet.
- 2006: Citizen journalism takes off, thanks to social media and the increasing mainstream popularity of blogs.
- 2014: A robot writes LA Times earthquake breaking news.
- 2006: Facebook started the year with 5.5 million users, and was opened up to everyone aged over 13 with a valid email address.
- 2014: Facebook now has 1.23 billion active monthly users.
5. Super Bowl
- 2006: This was the first Super Bowl where all aspects of the game were aired in high definition.
- 2014: More than 24.9 million tweets were send about the Super Bowl.
- 2006: English-language Wikipedia reaches its one millionth article (Jordanhill railway station).
- 2014: There are currently 4,474,103 articles in the English Wikipedia.
- 2006: The Euro is the second most traded currency after the dollar.
- 2014: The Yuan is now the second most traded currency after the US dollar. Bitcoin suffers a slump in value.
- 2006: 2.9% of global retail sales are conducted online.
- 2014: Global B2C ecommerce sales are predicted to hit $1.5 trillion according to eMarketer.
Norm Johnston, Mindshare Worldwide chief digital officer, said:
“We believe that everything today begins and ends with media and the way people interact is changing. Brands need to adapt to this changing global media landscape to stay ahead of the game. And as our research shows; if you don't adapt, you fall behind and even die.”