Mobile revenues up by more than 80% in 2013 compared to 2012 - Deloitte report.
Deloitte and the Association of Online Publishers (AOP) today revealed that UK publisher digital advertising revenues were up nearly one fifth (18%) in 2013 compared to 2012. This is the highest year-on-year growth since the revenues were first tracked in 2008.* Mobile revenues are up by more than 80% in 2013, compared to 2012.
Overall digital advertising growth
The AOP Digital Publishers Revenue Index Report (DPRI) showed 2013 had been a particularly strong year for UK digital publishers. Nearly three quarters (73%) of AOP respondents* reported positive digital advertising growth in 2013.
John Barnes, chairman of the AOP and MD Digital and Tech Incisive Media, commented: “Since its inception in 2008, the AOP DPRI report has become an accurate barometer of the UK digital media sector, representing the diverse businesses of the AOP membership. This year’s 18% growth year-on-year is the highest we’ve seen for any year since the DPRI began and the growing optimism for the financial prospects of the digital publishing industry is shown in the AOP sentiment index.”
Growth of mobile
Revenue generated from mobile and tablet subscriptions and advertising were the fastest growing revenue streams for digital publishers, up more than 80% in 2013 compared to 2012. Revenue from advertising on smartphones grew by more than 60% between September and December 2013.
Classified advertising achieved conservative growth of 1.9% year-on-year for 2013. This suggests that this format may be maturing and, for certain services, generalist publishers face increasing competition from specialist sites.
Howard Davies, Deloitte media partner, said: “These results demonstrate the ability of UK publishers to make money from mobile products and services. We should now expect to see publishers experiment with innovative products and flexible pricing options to maximise this revenue stream.”
AOP Sentiment Index
The AOP DPRI is complemented by the AOP Sentiment Index Report, which questions AOP board members on how they anticipate the market to perform over the coming 12 months.
AOP members’ confidence in the financial prospects of the industry rose for the first time since the third quarter of 2012. It revealed that 44% of respondents were more optimistic and none were less optimistic about financial prospects for the industry compared to three months ago**. Growth expectations varied with half predicting single digit increase and half double digit increases***. Three quarters of respondents selected ‘Advertising revenue growth’ as the highest priority for their business over the next 12 months suggesting publishers will look to focus on core revenues streams.
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